{"id":4885,"date":"2026-10-15T09:52:13","date_gmt":"2026-10-15T07:52:13","guid":{"rendered":"https:\/\/ssad.statistics.sk\/SSaD\/?p=4885"},"modified":"2026-10-15T11:07:01","modified_gmt":"2026-10-15T09:07:01","slug":"transakcne-udaje-z-internetovych-obchodov-ako-novy-zdroj-udajov-pre-cenovu-statistiku-moznosti-zostavovania-indexov-spotrebitelskych-cien","status":"publish","type":"post","link":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/transakcne-udaje-z-internetovych-obchodov-ako-novy-zdroj-udajov-pre-cenovu-statistiku-moznosti-zostavovania-indexov-spotrebitelskych-cien\/","title":{"rendered":"Transak\u010dn\u00e9 \u00fadaje z internetov\u00fdch obchodov ako nov\u00fd zdroj \u00fadajov pre cenov\u00fa \u0161tatistiku: mo\u017enosti zostavovania indexov spotrebite\u013esk\u00fdch cien"},"content":{"rendered":"

Peter Kn\u00ed\u017eat, \u0160tatistick\u00fd \u00farad Slovenskej republiky, Fakulta managementu, Univerzita Komensk\u00e9ho v Bratislave, Slovensk\u00e1 republika<\/p>\n


\nTyp \u010dl\u00e1nku: vedeck\u00fd \u010dl\u00e1nok
\nStrany: 27 \u2013 44<\/p>\n

Abstrakt<\/h5>\n

Digitaliz\u00e1cia maloobchodn\u00e9ho predaja v\u00fdznamne men\u00ed sp\u00f4sob nakupovania spotrebite\u013eov a z\u00e1rove\u0148 vytv\u00e1ra nov\u00e9 mo\u017enosti na moderniz\u00e1ciu produkcie ofici\u00e1lnych \u0161tatist\u00edk. Zatia\u013e \u010do tradi\u010dn\u00fd zber cien je zalo\u017een\u00fd na zis\u0165ovan\u00ed cien vybran\u00fdch reprezentantov, nov\u00e9 zdroje \u00fadajov umo\u017e\u0148uj\u00fa pracova\u0165 s rozsiahlymi datab\u00e1zami cien a transakci\u00ed z\u00edskavan\u00fdch priamo z elektronick\u00fdch obchodov. Jedn\u00fdm z perspekt\u00edvnych zdrojov s\u00fa transak\u010dn\u00e9 \u00fadaje internetov\u00fdch obchodov, ktor\u00e9 okrem cien obsahuj\u00fa aj inform\u00e1cie o po\u010dte predan\u00fdch polo\u017eiek a hodnote predaja jednotliv\u00fdch produktov. Tak\u00e9to \u00fadaje poskytuj\u00fa presnej\u0161ie zachytenie skuto\u010dn\u00e9ho spotrebite\u013esk\u00e9ho spr\u00e1vania a vytv\u00e1raj\u00fa predpoklady na zostavovanie ekonomicky presnej\u0161\u00edch indexov spotrebite\u013esk\u00fdch cien. Cie\u013eom \u010dl\u00e1nku je predstavi\u0165 mo\u017enosti vyu\u017eitia transak\u010dn\u00fdch \u00fadajov z internetov\u00fdch obchodov pri zostavovan\u00ed indexov spotrebite\u013esk\u00fdch cien v podmienkach \u0160tatistick\u00e9ho \u00faradu Slovenskej republiky. Pr\u00edspevok opisuje sp\u00f4sob automatizovan\u00e9ho z\u00edskavania a spracovania \u00fadajov, predstavuje metodick\u00fd r\u00e1mec v\u00fdpo\u010dtu bilater\u00e1lnych a multilater\u00e1lnych indexov spotrebite\u013esk\u00fdch cien a analyzuje rozdiely medzi v\u00e1\u017een\u00fdmi a nev\u00e1\u017een\u00fdmi pr\u00edstupmi. Empirick\u00e1 anal\u00fdza vych\u00e1dza z experiment\u00e1lnych transak\u010dn\u00fdch \u00fadajov poskytovan\u00fdch platformou Heureka pre vybran\u00e9 produktov\u00e9 skupiny slovensk\u00e9ho internetov\u00e9ho trhu. V\u00fdsledky ukazuj\u00fa, \u017ee vyu\u017eitie transak\u010dn\u00fdch \u00fadajov z internetov\u00fdch obchodov umo\u017e\u0148uje kon\u0161truova\u0165 v\u00e1\u017een\u00e9 indexy spotrebite\u013esk\u00fdch cien zalo\u017een\u00e9 na re\u00e1lnom objeme predaja, pri\u010dom multilater\u00e1lne met\u00f3dy v\u00fdznamne zni\u017euj\u00fa volatilitu \u010dasov\u00fdch radov. S\u00fa\u010dasne sa potvrdzuje v\u00fdznam filtrovania extr\u00e9mnych cenov\u00fdch zmien pred samotn\u00fdm v\u00fdpo\u010dtom indexov. \u010cl\u00e1nok predstavuje \u010fal\u0161\u00ed krok vo v\u00fdskume implement\u00e1cie alternat\u00edvnych zdrojov \u00fadajov do cenovej \u0161tatistiky a poukazuje na potenci\u00e1l transak\u010dn\u00fdch \u00fadajov z internetov\u00fdch obchodov ako perspekt\u00edvneho zdroja pre bud\u00facu produkciu ofici\u00e1lnych indexov spotrebite\u013esk\u00fdch cien.<\/p>\n

\n

\u010cl\u00e1nok na stiahnutie<\/span>
\n<\/i> PDF<\/a> (3,0 MB, 7 stiahnut\u00ed)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Peter Kn\u00ed\u017eat, \u0160tatistick\u00fd \u00farad Slovenskej republiky, Fakulta managementu, Univerzita Komensk\u00e9ho v Bratislave, Slovensk\u00e1 republika<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2178],"tags":[1588,2182,1578,2185,1580,1678,1653],"class_list":["post-4885","post","type-post","status-publish","format-standard","hentry","category-4-2026-vedecke-clanky","tag-autor-peter-knizat","tag-cenove-statistiky","tag-index-spotrebitelskych-cien","tag-internetovy-obchod","tag-multilateralne-indexy","tag-oficialna-statistika","tag-transakcne-udaje"],"_links":{"self":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/4885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/comments?post=4885"}],"version-history":[{"count":2,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/4885\/revisions"}],"predecessor-version":[{"id":4888,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/4885\/revisions\/4888"}],"wp:attachment":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/media?parent=4885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/categories?post=4885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/tags?post=4885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}