{"id":4328,"date":"2017-04-15T12:49:53","date_gmt":"2017-04-15T10:49:53","guid":{"rendered":"https:\/\/ssad.statistics.sk\/SSaD\/?p=4328"},"modified":"2025-03-21T08:03:10","modified_gmt":"2025-03-21T07:03:10","slug":"segmentacia-citatelov-s-vyuzitim-text-miningu","status":"publish","type":"post","link":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/segmentacia-citatelov-s-vyuzitim-text-miningu\/","title":{"rendered":"Segment\u00e1cia \u010ditate\u013eov s vyu\u017eit\u00edm text miningu"},"content":{"rendered":"<p>Bianka Parmov\u00e1, Katedra \u0161tatistiky Fakulty hospod\u00e1rskej informatiky Ekonomickej univerzity v Bratislave, Slovensk\u00e1 republika<br \/>M\u00e1ria Vojtkov\u00e1, Katedra \u0161tatistiky Fakulty hospod\u00e1rskej informatiky Ekonomickej univerzity v Bratislave, Slovensk\u00e1 republika<\/p>\n<p><!--more--><\/p>\n<p>Typ \u010dl\u00e1nku: vedeck\u00fd \u010dl\u00e1nok<br \/>\nStrany: 36 &#8211; 51<\/p>\n<h5>Abstrakt<\/h5>\n<p>Anal\u00fdza spr\u00e1vania \u010ditate\u013eov na internetovej str\u00e1nke poskytuje tvorcom webu i tvorcom webov\u00e9ho obsahu cenn\u00e9 inform\u00e1cie, ktor\u00fdch vyu\u017eitie m\u00f4\u017ee zv\u00fd\u0161i\u0165 zisk prev\u00e1dzkovate\u013eovi str\u00e1nky. Odhalenie najpopul\u00e1rnej\u0161\u00edch t\u00e9m preferovan\u00fdch \u010ditate\u013emi umo\u017e\u0148uje z\u00edska\u0165 lep\u0161\u00ed preh\u013ead o tom, o ktor\u00fd typ obsahu je najmen\u0161\u00ed z\u00e1ujem a, naopak, ktor\u00e1 t\u00e9ma je pre \u010ditate\u013eov najzauj\u00edmavej\u0161ia. Cie\u013eom tohto pr\u00edspevku je segment\u00e1cia online \u010ditate\u013eov na z\u00e1klade pre\u010d\u00edtan\u00fdch \u010dl\u00e1nkov pod\u013ea t\u00e9m s vyu\u017eit\u00edm h\u013abkovej anal\u00fdzy textu. Met\u00f3dy h\u013abkovej anal\u00fdzy textu vyu\u017e\u00edvame na extrahovanie t\u00e9m \u010dl\u00e1nkov spravodajsk\u00e9ho webu. Prostredn\u00edctvom v\u00fdsledkov tejto anal\u00fdzy v spojen\u00ed s \u00fadajmi o n\u00e1v\u0161tevnosti str\u00e1nky vytvor\u00edme profily \u010ditate\u013eov na z\u00e1klade t\u00e9m, ktor\u00e9 preferuj\u00fa.<\/p>\n<div>\n<p><span style=\"line-height: 2.1em; padding-left: 0px; color: #1e4e9d;\">\u010cl\u00e1nok na stiahnutie<\/span><br \/>\n<a class=\"download-pdf\" onclick=\"window.open('https:\/\/ssad.statistics.sk\/SSaD\/?dl_id=422','new','');return false\"  href=\"https:\/\/ssad.statistics.sk\/SSaD\/?dl_id=422\"><i class=\"far fa-file-pdf\"><\/i> PDF<\/a><span class='download-text'> (452,3 KB, 267 stiahnut\u00ed)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bianka Parmov\u00e1, Katedra \u0161tatistiky Fakulty hospod\u00e1rskej informatiky Ekonomickej univerzity v Bratislave, Slovensk\u00e1 republikaM\u00e1ria Vojtkov\u00e1, Katedra \u0161tatistiky Fakulty hospod\u00e1rskej informatiky Ekonomickej univerzity v Bratislave, Slovensk\u00e1 republika<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[798],"tags":[1888,247,1890,1889,1891,1892],"class_list":["post-4328","post","type-post","status-publish","format-standard","hentry","category-2-2017-vedecke-clanky","tag-autor-bianka-parmova","tag-autor-maria-vojtkova","tag-extrahovanie-tem","tag-hlbkova-analyza-textu","tag-model-latentnej-dirichletovej-alokacie","tag-segmentacia-citatelov"],"_links":{"self":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/4328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/comments?post=4328"}],"version-history":[{"count":2,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/4328\/revisions"}],"predecessor-version":[{"id":4338,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/4328\/revisions\/4338"}],"wp:attachment":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/media?parent=4328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/categories?post=4328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/tags?post=4328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}