{"id":3388,"date":"2022-07-15T10:20:14","date_gmt":"2022-07-15T08:20:14","guid":{"rendered":"https:\/\/ssad.statistics.sk\/SSaD\/?p=3388"},"modified":"2022-10-26T11:10:08","modified_gmt":"2022-10-26T09:10:08","slug":"propagacno-komunikacna-kampan-scitania-obyvatelov-domov-a-bytov-2021","status":"publish","type":"post","link":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/propagacno-komunikacna-kampan-scitania-obyvatelov-domov-a-bytov-2021\/","title":{"rendered":"Propaga\u010dno-komunika\u010dn\u00e1 kampa\u0148 S\u010d\u00edtania obyvate\u013eov, domov a bytov 2021"},"content":{"rendered":"

Silvia Hudecov\u00e1, \u0160tatistick\u00fd \u00farad Slovenskej republiky, Slovensk\u00e1 republika<\/p>\n

<\/p>\n

Strany: 39 – 49<\/p>\n

Abstrakt<\/h5>\n

S\u010d\u00edtanie obyvate\u013eov, domov a bytov 2021 na Slovensku bolo v mnoh\u00fdch smeroch inovat\u00edvne, \u010do zoh\u013ead\u0148ovala aj propaga\u010dno-komunika\u010dn\u00e1 kampa\u0148, ktor\u00fa mo\u017eno
\npova\u017eova\u0165 za najrozsiahlej\u0161iu v hist\u00f3rii s\u010d\u00edtania. Pr\u00edspevok sa zameriava na komunika\u010dno-propaga\u010dn\u00fa kampa\u0148 na s\u010d\u00edtanie obyvate\u013eov, ktorej hlavn\u00fdm cie\u013eom
\nbolo motivova\u0165 obyvate\u013eov k dobrovo\u013en\u00e9mu s\u010d\u00edtaniu sa s uveden\u00edm spr\u00e1vnych a pravdiv\u00fdch \u00fadajov. \u010cl\u00e1nok \u010ditate\u013ea oboznamuje s pr\u00edpravou kampane, jej cie\u013emi
\na f\u00e1zami. Opisuje formy a n\u00e1stroje propag\u00e1cie a komunik\u00e1cie, frekvenciu kampane, monitoring m\u00e9di\u00ed a hodnot\u00ed dosah a v\u00fdsledky kampane.<\/p>\n

\n

\u010cl\u00e1nok na stiahnutie<\/span>
\n<\/i> PDF<\/a> (2,4 MB, 479 stiahnut\u00ed)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Silvia Hudecov\u00e1, \u0160tatistick\u00fd \u00farad Slovenskej republiky, Slovensk\u00e1 republika<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1540],"tags":[323],"class_list":["post-3388","post","type-post","status-publish","format-standard","hentry","category-3-2022-informativne-clanky-nazory-recenzie-rozhovory-informacie","tag-autor-silvia-hudecova"],"_links":{"self":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/3388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/comments?post=3388"}],"version-history":[{"count":1,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/3388\/revisions"}],"predecessor-version":[{"id":3389,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/posts\/3388\/revisions\/3389"}],"wp:attachment":[{"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/media?parent=3388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/categories?post=3388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ssad.statistics.sk\/SSaD\/index.php\/wp-json\/wp\/v2\/tags?post=3388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}